AI Insights · Timothy · January 2022
Top 5 Dance Games in the UK: Q4 2021 Performance
Explore the performance of the top 5 dance games in the UK during Q4 2021, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the dance game category saw notable activity in the United Kingdom, with key players showing varied performance trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the top 5 dance games on a unified platform.
Just Dance Now from Ubisoft experienced fluctuations in its weekly revenue, starting at around $2K in late September and peaking at nearly $3K by the end of December. Downloads saw a significant spike in the last week of December, reaching over 6K, while weekly active users climbed from approximately 7.2K to 10.7K over the quarter.
Ice Skating Ballerina from Coco Play showed an upward trend in weekly downloads, starting from 498 and peaking at over 2.5K in mid-December. Revenue followed a similar pattern, increasing from $86 to $334 by the end of the quarter. Active users also saw a steady rise, reaching 3.7K in the final week of December.
Another title from Coco Play, Dance Clash: Ballet vs Hip Hop, demonstrated consistent growth in downloads, peaking at 2.6K in early December. Weekly revenue fluctuated around the $100 mark, with a notable increase to $149 in mid-December. Active users followed a stable trend, reaching 3.9K in early December.
Acrobat Star Show, also by Coco Play, saw its weekly downloads peak at 1.6K at the end of October. Revenue, however, showed a more modest trend, with a high of $118 in mid-October. The active user count increased steadily throughout the quarter, ending at 1.7K in the last week of December.
Lastly, Hip Hop Battle - Girls vs Boys from Coco Play experienced a significant spike in downloads at the end of November, reaching over 1.6K. Weekly revenue remained relatively low, peaking at $70 in late November. Active users saw a notable increase to 2.1K at the end of November but declined thereafter, ending the quarter at 940.
For more detailed insights and analysis, visit Sensor Tower.